Hi, I’m Tobi
a Berlin based freelance Creative Director. I’m a copywriter, concepter and all sorts of creative problem solver by day. And sometimes a junior art director by night.
As a kid I wanted to become an astronaut. Well, it turned out that I am very bad at math and physics, and everything came differently than planned. I went to art school and studied communication design, just to discover that my real passion is coming up with unusual ideas.
So … I became a copywriter. But whenever I have a briefing in front of me, I still find myself thinking: “How can I bring this to the moon.”
I have my roots in classic advertising and know how to write punchy headlines and emotional film scripts both in German and English. I like unexpected ideas with PR value (“Mom, I’m on the news”). I love pushing for innovative digital ideas – like building a giant Minecraft library to bypass censorship. And on rainy Saturdays I get out the blank cards for “Cards Against Humanity” to write my own silly deck.
To cut a long story short – if you need a copywriter for a creative space mission or someone to write questionable jokes for a card game – get in touch:
natterer.tobias@gmail.com
If needed, I also come in a package with my kick ass Art Director Sandro Heierli:
”Sandro Heierli and Tobias Natterer shine through their empathy, passion, incredible collaboration and communication skills, creative excellence with a proven track record of success, and dorky sense of humour. One of the best creative teams I have ever had the privilege to work with.”
Diana Sukopp, CCO, DDB Group Germany
Agencies I’ve worked for:
Thjnk, BBDO New York, BBDO Berlin, Heimat, DDB, Molle&Korn, Leo Burnett, Serviceplan, Saatchi & Saatchi, GUD, Havas Paris, Antoni …
Brands:
Volkswagen, Reporters Without Borders, Volksbanken, Das Handwerk, Vattenfall, Kaufland, Smart, Postbank, Deutsche Bahn, DHL, Audi, Bifi, Douglas, ZDF, REWE, Acer, Tirol Tourism, Samsung, Telekom, UBS, Mc Donalds …
Speaker:
Biennal de Pensament (City of Barcelona), Gaming Marketing Days (Gameset), Play Conference (Quadriga University Berlin), Asia Summit Berlin, Cannes Lions Festival, Tamkang-University (Taiwan), AdWeek Events …